New to ¹EM? Begin with a complimentary consultation and screening assessment. What to expect

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ABOUT ¹EM

Good technology deserves a higher standard of care.

¹EM was created for people who want more than a treatment appointment. We combine medical assessment, structured protocols and objective follow-up to make every recommendation more considered, and every outcome easier to understand.
Explore the ¹EM method
Prahran, Melbourne
No referral required
First eligible treatment session complimentary
Prahran, Melbourne
No referral required
First eligible treatment session complimentary

Why ¹EM exists

EMSCULPT NEO and EMSELLA are capable technologies. But a device does not take a history, identify a red flag, decide what matters to the patient or define what a meaningful response would look like.

¹EM was built around that gap. We provide the judgement, planning and follow-up that turn a treatment session into a coherent program.
Clinicians positioning a treatment applicator on a man's upper arm.Clinicians positioning a treatment applicator on a man's upper arm.
Clinician discussing a form with a woman seated on an EMSELLA chair.Clinician discussing a form with a woman seated on an EMSELLA chair.

We are not a treatment menu.

We do not begin by asking which machine you want. We begin with the problem you want to solve, the medical context around it and the clearest way to judge whether treatment has helped.

Our standards

Appropriateness before availability
A treatment being available does not make it right for every person.
Programs, not isolated sessions
A defined goal, schedule and review point create accountability.
Evidence without exaggeration
We explain what research can support, what it cannot predict and where uncertainty remains.
Measurement over marketing
Where change can be measured, we establish a baseline and compare like with like.
Candour over conversion
We would rather lose a sale than recommend a treatment that does not make sense.
Dr Emir Ashour, performance physician at 1EM clinic
Hand positioning an EMSCULPT NEO applicator on the abdomen.Clinician holding a tablet displaying body scan images.Hands adjusting the EMSELLA control panel.

What doctor-led means here

Doctor-led is not a badge placed above a treatment room. It means suitability, relevant medical context, program design and review are part of the service. Where another clinician, investigation or treatment pathway is more appropriate, we say so.
Clinician holding a handheld device beside a woman in a treatment room.Clinician holding a handheld device beside a woman in a treatment room.

Assess. scan. treat. track. reasses.

¹EM is building a more accountable model for performance treatment in Australia: one in which people understand why they are being treated, what is being measured and what the next decision should be.
¹EM collects this information to respond to your enquiry and arrange assessment or care. It may be accessed by authorised ¹EM and Next Practice Prahran team members and by service providers supporting communications and booking. See our Privacy Policy for information about disclosures, overseas storage, access, correction and complaints.

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Dr Emir Ashour Pty Ltd, trading as ¹EM, uses this choice for advertising measurement by Google and Meta (Facebook and Instagram). Advertising measurement is optional. You can submit this form and receive a response without agreeing to advertising measurement. The separate privacy consent allows us to handle your enquiry. Where measurement is permitted, the provider may receive the fact that an enquiry was submitted, an independent enquiry reference, click and cookie identifiers, IP address and browser/device information, and match these to advertising interactions. This is not anonymous measurement. The additional measurement does not send contact details, selected treatments or symptoms, answers or messages, use contact-detail matching, or request personalised advertising. This choice applies to this enquiry. Existing website analytics and agency integrations retain their own settings. Cookies may persist in your browser; you can remove them in browser settings. Contact ¹EM about your privacy choices. See our Privacy Policy, how Google uses information and Meta Privacy Policy.

Private enquiry. No obligation.
Dr Emir Ashour fitting an EMSCULPT NEO applicator to a client's biceps
Hand placing an EMSCULPT NEO applicator on a client's abdomen
Clinician pointing to before-and-after 3D body scan images on a handheld display
Midsection of a client standing beside the EMSCULPT NEO device before treatment
Client seated on the EMSELLA pelvic floor chair
Hands adjusting the touchscreen controls on the EMSCULPT NEO device
Dr Emir Ashour fitting an EMSCULPT NEO applicator to a client's biceps
Hand placing an EMSCULPT NEO applicator on a client's abdomen
Clinician pointing to before-and-after 3D body scan images on a handheld display
Midsection of a client standing beside the EMSCULPT NEO device before treatment
Client seated on the EMSELLA pelvic floor chair
Hands adjusting the touchscreen controls on the EMSCULPT NEO device
Dr Emir Ashour fitting an EMSCULPT NEO applicator to a client's biceps
Hand placing an EMSCULPT NEO applicator on a client's abdomen
Clinician pointing to before-and-after 3D body scan images on a handheld display
Midsection of a client standing beside the EMSCULPT NEO device before treatment
Client seated on the EMSELLA pelvic floor chair
Hands adjusting the touchscreen controls on the EMSCULPT NEO device
Dr Emir Ashour fitting an EMSCULPT NEO applicator to a client's biceps
Hand placing an EMSCULPT NEO applicator on a client's abdomen
Clinician pointing to before-and-after 3D body scan images on a handheld display
Midsection of a client standing beside the EMSCULPT NEO device before treatment
Client seated on the EMSELLA pelvic floor chair
Hands adjusting the touchscreen controls on the EMSCULPT NEO device
Dr Emir Ashour fitting an EMSCULPT NEO applicator to a client's biceps
Hand placing an EMSCULPT NEO applicator on a client's abdomen
Clinician pointing to before-and-after 3D body scan images on a handheld display
Midsection of a client standing beside the EMSCULPT NEO device before treatment
Client seated on the EMSELLA pelvic floor chair
Hands adjusting the touchscreen controls on the EMSCULPT NEO device
Dr Emir Ashour fitting an EMSCULPT NEO applicator to a client's biceps
Hand placing an EMSCULPT NEO applicator on a client's abdomen
Clinician pointing to before-and-after 3D body scan images on a handheld display
Midsection of a client standing beside the EMSCULPT NEO device before treatment
Client seated on the EMSELLA pelvic floor chair
Hands adjusting the touchscreen controls on the EMSCULPT NEO device
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contact
reception@1em.com.au
(03) 9067 7400
100 Greville St, Prahran VIC 3181
¹EM is a doctor-led performance clinic operating within Next Practice Prahran. We provide structured EMSCULPT NEO® and EMSELLA® programs following assessment of individual suitability.
EMSCULPT NEO® is entered in the Australian Register of Therapeutic Goods (ARTG 329193). EMSELLA® is entered in the ARTG (ARTG 302821). Suitability, experience and results vary. ALWAYS FOLLOW THE DIRECTIONS FOR USE.
¹EM is operated by Dr Emir Ashour Pty Ltd (ACN 674 854 178) within Next Practice Prahran. © 2026 ¹EM. All rights reserved.
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